A Search Engine Optimization (SEO) program increases overall visibility of your business across all search engine platform. It provides an opportunities for brands to create acquisitions (sales, leads, inquiries etc.), and help consumers to engage with your brand, building intent and driving people further along their user journey towards that valuable First Moment of Truth, which is ensured as they find your business on the first page of the search result across all search engine platform.
With rapid evolution in search engine algorithm, BrandStory’s approach to SEO is built on a unique blend of best practice, clear process and ingrained innovation, providing maximum value and measurable results. We have a dedicated team using white hat tools to organically increase your SEO rating and ensure it’s on the first page of the search engine.
The most important task is to find how consumer search for your industry, and that’s where keywords come to play. Identifying the most apt keyword across search engine platforms relevant to the industry is only beginning of the work. Focusing on the search volume and frequency of the keywords gives an insight about what are the most used and appropriate keywords.
Every industry has a perception about keywords and they often use the same without proper research. The consumers and visitors might not have the same set of thought and this results in poor SEO rating effecting the business search on the web. Keywords are evolving process and are effected by market shift and consumer demand. Ensuring the research is apt and regularly updated is our expertise.
SEO technical audit to identify any obstacle at set up phase, plus on-going technical support. Technical optimization consists of two major activities
These are only a few of the many task performed to optimise the search engine, SEO rating are governed by many other factors and we dedicate our resources to achieve the best for our client.
SEO content audit, then on-going content support. It involves creation of creative content with respect to the business, it not only draws visitors but also influences the SEO rating influencing the business growth. The major activities of content include:
Developing and regularly updating social media content is also our expertise and we dedicate and build a timeline to never miss an opportunity to share and engage with audience. We ensure that that every content is original and there are no copyright or plagiarism claims, our content is educative and beautifully written in first hand. Content optimization might not directly affect the sales but it adds to the brand value and increases online presence of the business making it more trustworthy, and the most important SEO rating.
Authority audit, with a monthly activity designed to enhance the authority of your content both on-site and across the internet. The focus is to discover related and most frequently used keywords pertaining to the industry and regularly updating the business online platform not only to assure the best SEO rating but also generate the right traffic for the website.
The Optimization is phased as follows:
SEO Strategy is a holistic approach where we plan, design and layout the complete schedule of activities to be carried out for improving the website rating. Research processes underpin the fundamentals of our strategic focus under which main highlighting areas are:
The entire growth strategy is evenly distributed and at BrandStory SEO campaigns encompasses that we deliver our clients within the time frame. The planning is scheduled on the following parameters
Every search engine is regularly updating their algorithm. We at BrandStory assure that our clients do not stay behind in the race as we regularly examine and update our work, as per industry standards. Once audits are completed, we embark on rolling monthly campaign management. This will focus towards off-site activity (authority optimization), and on-site technical and content support.
We are group of passionate digital marketing experts; industry thought leaders and creative designers coming together to produce stunning ROI lead digital marketing campaigns for brands. We are a social media marketing agency based in Manchester, United Kingdom providing digital marketing campaign management support to brands across the globe.